On July 2nd, the U.S. Embassy in Kuwait arranged for Dr. Samar Baqer to present the “Brand Your Business” Workshop at the AMIDEAST office in Kuwait City. A Fulbright scholar, Dr. Baqer is currently an assistant professor of Marketing at the College of Business Administration at Kuwait University. In addition to her academic work, Dr. Baqer is a public speaker, consultant, and coach. She has offered her consulting services to several entities in Kuwait such as UNDP-Kuwait and the Ministry of Planning.
Three YES alumni, Nada Bedi (YES 2010- 2011), Fara Elsabagh (YES 2010 – 2011), and Ali Sultan (YES 2010 – 2011), participated in the workshop as mentors for the attendees due to their experience as successful entrepreneurs in their own careers. The workshop reviewed how to learn and think strategically about the branding process for a business.
Participants learned about the main elements of branding and how to utilize them effectively in marketing activities. By the end of the seminar, participants were equipped with the tools necessary to build a sustainable image for their businesses.